THE NEW TRENDSETTERS

THE NEW TRENDSETTERS

THE NEW TRENDSETTERS

For decades we have looked to professional makeup artists and high-end fashion houses for inspirational looks. But the last few years a new clique of trendsetters have emerged. Beauty bloggers, Vloggers and Instagram stars drive what becomes popular. But who should you follow? Here’s the list!

ZOELLA 
Zoe Elizabeth Sugg, better known as Zoella, is one of the most famous Vloggers around. With two YouTube channels, totalling over 15 million subscribers, she’s a force to be reckoned with. She’s renowned for her beauty tutorials and quirky, happy personality.

YouTube: https://www.youtube.com/user/zoella280390 
Instagram: https://www.instagram.com/zoella/

MICHELLE PHAN 
The Asian American, Michelle Phan, was one of the first Beauty Vloggers on YouTube. Since 2007 her videos have been viewed over 1 billion times! She’s had a brilliant digital career and is the co-founder of ipsy and ICON. Follow her for amazing beauty tips and tutorials.

YouTube: https://www.youtube.com/user/MichellePhan 
Instagram: https://www.instagram.com/michellephan/

LISA ELDRIDGE 
Lisa Eldridge is a British makeup artist for the stars and has worked with all the big celebrities. Still, she has time to share her sublime skills with the masses. With great in-depth knowledge she makes sometimes tricky beauty subjects easy to understand.

YouTube: https://www.youtube.com/user/lisaeldridgedotcom 
Instagram: https://www.instagram.com/lisaeldridgemakeup/

KANDEE JOHNSON 
The colourful American Kandee Johnson has quickly gained popularity and is most famous for her astonishing makeup transformations. But she also shares great beauty hacks and tutorials. It’s a great channel if you need inspo or just want to be entertained!

YouTube: https://www.youtube.com/user/kandeejohnson 
Instagram: https://www.instagram.com/kandeejohnson/

IT’S MY RAYE RAYE 
Raye Boyce is a beauty, hair and fashion blogger living in NYC. With super-inspiring makeup tutorials, it’s no wonder she has almost 70 million views on YouTube. She also has a great Instagram account with daily looks.

YouTube: https://www.youtube.com/user/ItsMyRayeRaye 
Instagram: https://www.instagram.com/itsmyrayeraye/

DALALID 
Dalal Al Doub is one of the biggest beauty personalities in the Middle East. Her Instagram account has an impressive 1,9 million followers and her YouTube account has had over 20 million views. Follow her for flawless application and stunning looks.

YouTube: https://www.youtube.com/user/dalalid 
Instagram: https://www.instagram.com/dalalid/

YUYA 
16 million subscribers can’t be wrong – Mariand Castrejon, aka Yuya, is one of the hottest Beauty Vloggers today! The Mexican YouTube star is also huge on Instagram and Twitter, where she shares her life, DIY skills and best beauty tips.

YouTube: https://www.youtube.com/user/lady16makeup 
Instagram: https://www.instagram.com/yuyacst/

FARAH DHUKAI 
You’ve probably seen this Instagram star’s fun home-made remedies in your feed. She has quickly gained popularity, which her YouTube account can testify. With more than 100 million views, her tutorials are spreading like wildfire.

YouTube: https://www.youtube.com/user/farahdhukai 
Instagram: https://www.instagram.com/farahdhukai/

 

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